Registration officially opened this morning, and the event will be open to the public on Saturday 27 February and Sunday 28 February 2016. It will be held in at Arena:MK, the home of the MK Dons in Milton Keynes.

The first ever public weekend is exclusive to British Cycling members and Immediate Media subscribers, and places are expected to be in limited supply. Those who register will be in with a chance of seeing a host of great brands, athletes and exclusive product reveals. 

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For the public weekend, Madison is partnering with the world’s largest cycling media company (and 220’s parent company) Immediate Media, to offer subscribers the unique opportunity to get unprecedented access to some of cycling’s biggest brands. Public access to this well established and market leading trade event is a chance for members of the public to see the latest products ahead of the new season, as well as obtain access to team launches, pro cyclist Q+A’s and insightful seminars on everything cycling and triathlon-related. Tickets for the weekend will also be open to British Cycling members along with Immediate Media subscribers.

Dominic Langan, Madison CEO, said: “To celebrate 10 years of iceBike we are going to throw open the doors to the public for an exclusive open weekend. Not only will you get to see and experience some of the best brands in the world, we will also provide some highly educational seminars, team launches as well as hearing the pros talk about their experiences and aspirations for the future.”

Over 50 of the most popular brands in the UK will be exhibiting including Shimano, Genesis, Saracen, Pearl Izumi, Park Tool and Lazer with many more details to be revealed in the run-up to the show.

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For more information and to register your interest in attending the show, visit www.icebike.co.uk. 

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